Lawrence Winnerman
Writing the hinge. Building the future.
Hello
One person, many surfaces.
I'm a Gen X founder-operator and writer. Twenty-five years inside Microsoft and Amazon, then displaced by ageism and the same wave of AI I now happen to be very good with. I rebuilt as a one-person company running a portfolio of media and publishing projects with Claude as my integrated executive partner, and the work I'm doing now is the most generative run of my life—a sentence I did not expect to write at fifty-six.
What you'll find here: writing on hinge moments in politics, technology, and culture; near-future scenarios; a novel-in-progress called The Shattered World Series; and the projects I've built or co-built along the way. Kintsugi as method, defiant joy as resistance, a small group changing the course of history.
Work
What I'm building.
These started as side projects that didn't know they were supposed to stay small. They're related—variations on paying close attention to what's happening in politics, technology, and culture, and trying to make something useful from it—but they're also genuinely their own things. I run them all because I can't seem to stop.
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Peptidings
Founder & CEO
A serious publication on therapeutic peptides—Dutch Uncle voice, careful sourcing, no hype. Written for people who want to actually understand what they're considering putting in their body.
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Blue Amp Media
Chief Operating Officer
Progressive political media with Cliff Schecter—the YouTube channel @Cliffs_Edge, the Blue Letter newsletter, the podcasts—aimed at organizing against the predator class. I'm the operational spine; Cliff is the on-camera voice.
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The Hinge & Near Field
Writer & Publisher
My personal Substack. Essays on hinge moments in politics, technology, and culture; near-future scenarios; speculative fiction; a novel-in-progress called The Shattered World Series; and memoir when the mood strikes.
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The Imagination Project
Founder
Futuretypes—a personality-archetype quiz built on literary archetypes rather than pop psychology. Result pages written in Margaret-Atwood-meets-Mary-Oliver mode, which is a sentence I will defend in court.
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Moondark
Maker
A phone app that tells you whether the moon is currently void of course. For astrologers, witches, and anyone else who has learned the hard way not to schedule important things during a void Moon. Quiet, contemplative, and very specific in what it does.
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PepDoc
Subject & Author
A documentary and a companion book about building Peptidings with Claude—what it actually looks like, week by week, to run a serious publication with an AI as your integrated executive partner. In production. The book is half-drafted.
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The Daily Whatever Show
Co-Host
A podcast I co-host with Dana DuBois, my best friend of 47 years. Generational politics, current events, the felt experience of being Gen X right now. Mostly an excuse to keep showing up for each other.
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The writing
Three places to start.
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The Strike
Cowards
An essay on institutional silence in a hinge moment.
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Essays
The Hinge
Notes on pivot moments—where politics, technology, and culture turn.
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Speculative Fiction
The Shattered World Series
A novel-in-progress, unfolding in slow installments. Worldbuilding at the seam of collapse and recovery.
Contact
The door is open.
For collaborations, sponsorships, speaking invitations, podcast bookings, advising conversations, or just to say hello—write directly.